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Content Marketing is King for B2B
According to 400 marketing professionals content marketing is the preferred marketing method for B2B marketers (entrepreneur.com). This was based on a study by HiveFire that indicated traditional...
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To Plug or Unplug: The Internet TV Question
It seems only a few months can go by before there is enough buzz to generate another blog about the future of TV. That is, the plugged in, or traditional cable cord version of it. Usually there is...
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An Ode to the Power of Video
Image courtesy of resonancesocialmedia.com Recently I have been asked for several sources that document why video is such a good marketing tool, so I thought I would dedicate a blog to documenting...
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Gain Competitive Advantage with Online Video
Image courtesy of seoinhouse.com Regardless of whether your focus is B2C or B2B, online video is the marketing strategy to be thinking about for 2012. Not only does video increase conversion rates, it...
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Next destination for video? The sky is the limit!
Video has been exploding onto the online marketplace adding interest to editorial sections and intrigue to social media sites on the internet for some time. However, the use of video on various mobile...
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Social Media is Here to Stay: 10 Things You Should Know
According to a recent study done by comScore, social networking is ranked as the most popular content category for worldwide engagement, with market penetration of 85 percent in 41 out of 43 markets....
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Video by the Numbers
Each February numbers from the last quarter of the previous year are released, analysed, and discussed and if you are comScore, January’s results from the current year are also released for a nice...
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The Smartphone Explosion – Good for Video, Great for Advertising
The past couple of weeks have produced a news trend in the online video space all revolving around the same topic. The increased usage of smartphones and how that is affecting the video ecosystem....
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Can Pay-TV & Internet TV Devices Co-Exist in a Digital World?
The pay-TV versus connected, smart or Internet TV question feels like an age-old debate for those of us that have been reading and writing about it over the past three years (or more) in the digital...
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Digital is the New Black
The fashion industry is changing. Technology is being used in ways never imagined just a few years ago. From Oscar de la Renta crowdsourcing runway shows and live pinning bridal shows, to Burberry...
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